What Stops “Perfect Homes” From Selling

Dated: July 3 2020

Views: 712

What Stops Perfect Homes from Selling

What Stops “Perfect Homes”

From Selling

            Have you ever wondered why noone bought your house? I know exactly why noone bought your house and I’ll explain the reason why in the following blogs.

            Have you ever heard the saying, “Build a better mousetrap and the world will beat a path to your door?”  Even though the saying might appear to be correct – at least on the surface – it’s false.

            Over 4,400 people have invented that they thought was a better mousetrap. At least that is how many patents have been filed with the U.S. Patent Office. But despite all of the new mousetrap inventions, the classic mousetrap (first patented in 1894) is still the best-selling design.

                                             I’m sure each one of those inventors are frustrated.

            “why won’t anyone buy my mousetrap? It’s genius!” they say to themselves. They’re frustrated, no doubt.

I’m sure you can relate to their frustration.

            Have you ever thought the following, “Why won’t anyone buy my house? It’s a great house!” fortunately, there is an answer to this question:

               “One cannot throw a great product out on the street and expect people to gobble it up.”

            This rule applies to inventions, homes, and even movies. Yes, even great movies need to be sold. Here is an example of a great movie that didn’t do well when it was first released.

            On Sept. 23, 1994, the movie, The Shawshank Redemption was released to the world. Adapted from a short story from legendary author Stephen King, the feature film centered on a pair of imprisoned men. The film, based in a prison but built on the idea of friendship and of hope and of dreams, was nominated for seven Oscars and won more than a dozen awards.

The film was immediately a critic’s favorite.

            Twenty years later, the Shawshank Redemption is now considered one of the greatest movies of all time. In fact, on respected website Internet Movie Database (www.imdb.com), it is ranked as the best movie in cinema history, ahead of the likes of The Godfather, The Good, The Bad and The Ugly and Schindler’s List.

Another action movie came out that year.

            The Flintstones, a live-action remake of the 1960s cartoon, starred John Goodman and Rick Moranis. It, perhaps needless to say, was not nominated for Best Film at the Oscars. “It falls flatter than a granite slab,” noted a national film critic.

            Though the film was praised for its costume and set design, it also won “Razzie Awards” for Worst Female Performance and Worst Screenplay and a nominee for Worst Movie of 1994.

            Its IMDb.com user reviews are roughly half that of The Shawshank Redemption and is rated by users as one of the worst movie of the 1990s.

The true power of targeted marketing.

            The Flintstones, behind a team of salespeople, masterfully marketed the film to its targeted demographics. The film grossed $131 million is the U.S. and $358 million worldwide. The people at Universal Studios, who promoted The Shawshank Redemption, admitted they couldn’t figure out how to sell the movie to the public.

                                   They had a great product, but they didn’t know how to sell it.

            It grossed $28 million of the U.S. box office and $60 million worldwide. It ranked 51st in box office success in 1994 – two spots behind In the Army Now starring Pauly Shore.

                                Look at those numbers, then look at them again.

Still don’t believe good marketing and salesmanship doesn’t matter?

The folks at Universal Studios learned their lesson:  Even the best products need to be “sold”.

            Is your home a great product that wasn’t marketed properly?

                               Selling a home for top dollar fast is actually a pretty simple.

            You just have to find the one person who is willing to pay more for your home than anyone else. If they want it more than anyone else, then they will be willing to pay a higher price than anyone else.

Click here to read How to Sell a Home That Didn’t Sell. . . Without Dropping the Price

See more blogs:

Click here to read Does listing price matter?

Click here to read Why it’s so easy to sell your home for less than it is worth

Click here to read What stops perfect homes from selling

Click here to read How to sell a home that didn’t sell…without dropping the price

Click here to read Avoid this rule at your own risk

Click here to read Why this 20% rule matters to hard-to-sell homes

Click here to read Grabbing any buyer’s attention appeal to your target market

Click here to read Luxury home seller strategy sells homes for 15% more money

Click here to read Why home staging really matters

Click here to read Why buyers skipped your home

Click here to read Details win home sales

Click here to read Home buyers pick what homes to preview

Click here to read Why the pictures of your home can stop it from selling

Click here to read The 3 step formula I use to sell homes other agents can't sell

Click here to read Why every billionaire home sells

Click here to read Negotiation musts

Click here to read Simple negotiation ideas now that you know what mistakes to avoid, here is how to negotiate for the highest price possible

Click here to read https://www.expertofrealestate.com/blog/37/Why+Your+Dog+Wants+You+To++Hire+Me+To+Sell+Your+Home

Click here to read A big mistake that cost one home seller $36,000

Click here to read Read this before you sign a contract with a buyer

Click here to read How to find out exactly how much money you will receive on your sale

Click here to read Should you consider hiring real estate agent?

Blog author image

Oscar Vasquez

For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....

Latest Blog Posts

Buyer & Seller Perks In Today's Market

Buyer & Seller Perks In Today's MarketRight now, the housing market is full of outstanding opportunities for both buyers and sellers. Whether you’re thinking of buying your first

Read More

Mortgage Assistance Options for Homeowners

Mortgage Assistance Options for HomeownersLearn how the coronavirus relief bill passed in March aims to help homeowners manage loan payments.If you think you’re going to be late on a mortgage

Read More

Home Prices What Happened In 2020

Home Prices What Happened In 2020? Will It Happen Again?The real estate market was on fire during the second half of 2020. Buyer demand was way up, and the supply of homes available for sale hit

Read More

3 Ways Home Equity Can Have a Major Impact on Your Life

3 Ways Home Equity Can Have a Major Impact on Your LifeThere have been a lot of headlines reporting on how homeowner equity (the difference between the current market value of your home and the

Read More