Grabbing Any Buyer’s Attention Appeal to your target market

Dated: July 3 2020

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Grabbing Any Buyer’s Attention

Appeal to your target market.

            Having the information you need to advertise your property is an excellent first step. It is just the first step, though. Once you have the information, you need to put it in your listing. Simply adding it in is not enough. You need to make sure people see it or it will not help you.

Begin with a picture

            When people visit a real estate website, it takes them just a split second to decide if they are interested in a property. That is because they see a picture of it. Before they even know it, their brains tell them yes or no.

            If their brains tell them yes, they click on the listing. If their brains tell them no, they move on to the next property.

            It is your job to make sure people’s brains says “yes” when they see your picture. You do that by photographing the unique feature and using it as the display picture.

            Of course, some people will not be interested after they see your display picture. That is okay. Remember you only want to appeal to people who will buy your property.

            You are just wasting your time if you appeal to people not interested in your unique features. With that in mind, this will also help you weed out people who are not interested.

            That means you are not wasting time on home showings for people who do not intend to purchase your property.

 Be Descriptive

            You also need to focus on your description. Put one or two special features right at the beginning of the description so people will see them immediately. You can also put them in your headline.

            This will help you attract the right people. If you do this, you will notice the quality of your leads will improve. You will show your home to people who are ready to make a purchase.

            You will also get more offers close to or at your asking price. While all of this is great news, you still have one more thing you can do to increase your sales.

Turn a negative into a positive

            Nothing kills a sale like a big negative. Fortunately, you can often turn a negative into a positive. Let me go over an example so you understand how this works.

            Let’s imagine you own a house built ten years ago. You want to sell your home, but there is a problem. A nice, new development recently opened in the area. Builders are selling brand new houses.

            The houses are roughly the same, but the current price of the new properties is about $40,000 more than the asking price of your home. Nevertheless, buyers will choose the brand-new houses just because they are new. They hold a greater perceived value.

            They don’t stop to consider that in five years, it won’t matter. Their house will be five years old, and your place would be fifteen years old. But that’s not all.

            Their five-year-old place will NOT fetch extra $40,000 compared to your 15-year-old house. When the buyers of the new house no longer decide to sell, they will actually end up losing money. The appeal of a new house is gone, and they won’t recoup the extra $40,000 they spent buying new.

                                                                           Show them what they are missing

            Fortunately, you can educate buyers and get them interested in your house. You just need a way to capture their attention, and highlight the positive sides of your property.

            Create an ad with a headline that says, “Don’t buy a new house in (Development Name) until you see this house.” Then you could go over reasons people would benefit from buying your home.

            The cost is an obvious reason you should certainly include. It is far from the only reason though. Jot down a list of every feature you can think of for both your house and the newer ones. Them compare and contrast different perspectives.

            For example, compare yards. Newly built houses typically do not have established trees or landscaping. They might have freshly planted grass. That requires more work and more money.

            Here is another idea, think of the traffic and commotion in a new development where homes are still under construction. Focus on the positive by talking about how quiet your neighborhood is. Mention a peaceful home. Some buyers will see this as a point of attraction. 

Attract buyers excited to see your home

            These are just few examples. You can turn any negative into a positive by reframing it. Remember, you control your story. It is up to you to feature your home in a positive light. Do a good job of attracting buyers specifically interested in features your house offers and you no longer have to compete against those new homes!

            Instead, you will be working with buyers already excited about something in your home. Taking this approach puts out the competition, speeds up the sales process, and makes you more money.

            Just keep the 80/20 Rule in mind during the selling process, and look for a point of difference to feature in your home. Focus on what makes the most impact, and you will be successful.

Click here to read Luxury Home Seller Strategy Sells Homes for 15% More Money

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Click here to read Does listing price matter?

Click here to read Why it’s so easy to sell your home for less than it is worth

Click here to read What stops perfect homes from selling

Click here to read How to sell a home that didn’t sell…without dropping the price

Click here to read Avoid this rule at your own risk

Click here to read Why this 20% rule matters to hard-to-sell homes

Click here to read Grabbing any buyer’s attention appeal to your target market

Click here to read Luxury home seller strategy sells homes for 15% more money

Click here to read Why home staging really matters

Click here to read Why buyers skipped your home

Click here to read Details win home sales

Click here to read Home buyers pick what homes to preview

Click here to read Why the pictures of your home can stop it from selling

Click here to read The 3 step formula I use to sell homes other agents can't sell

Click here to read Why every billionaire home sells

Click here to read Negotiation musts

Click here to read Simple negotiation ideas now that you know what mistakes to avoid, here is how to negotiate for the highest price possible

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Click here to read A big mistake that cost one home seller $36,000

Click here to read Read this before you sign a contract with a buyer

Click here to read How to find out exactly how much money you will receive on your sale

Click here to read Should you consider hiring real estate agent?

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Oscar Vasquez

For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....

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