Why Home Staging Really Matters

Dated: July 3 2020

Views: 429

Why Home Staging Really Matters

Staging – vs. – Non-staged

Case Study & Report

Dear Reader,

I wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home.

In my research, I looked for examples of similar houses being sold for differing amounts of money where only one of the two houses were staged.

The clearest example I could find

was in the case of these two listings

This development has 200 equivalent townhomes.

Every single townhome in the neighborhood is 3 stories with 3 bedrooms and 3 bathrooms. Every single unit has the exact same floor plan.

                                                I looked for two sales there, and found these:

·         4438 Capital Dome Drive sold on August 26th, for $202,000.

·         4456 Capital Dome Drive (5 doors down) sold on July 26th, for $188,000.

I personally visited this neighborhood, and I am familiar with these properties. You could not find a better example of two identical properties that sold for different prices.

The details show these two homes

are identical in every substantial way:

·         The lots the units sit on are identical as far as location desirability for a buyer.

·         Both units had the same kitchen plan with the same cabinets and a tile floor.

·         Both units had nice hardwood floors in the living room, and carpeted bedroom.

Every important detail of these two townhomes was identical. I studied every aspect of these sales to find what made the difference.

There are 2 reasons one home sold

for $14,000 more than the other:

·         Townhouse #4438 was professionally staged giving it more appealing appearance.

·         The agent selling #4438 took higher quality, more attractive photos of the home.

Those two seemingly small actions made the $14,000 difference! The buyers of #4438 made a higher offer because the agent presented the home in a more appealing and attractive way.

--- End of Staging Report ---

            Even simple things can make a big impact on the final sale price of a home. Staging done well is one of those things!

You have two options for staging a home:

Option 1: Do it yourself. Learn how in the following blog.

Option 2: Hire a professional home stager. If you are considering hiring someone to handle your staging, contact me for a list of references. I’s be happy to share recommendations and send you information on stagers who will do a good job for you.

Click here to read Why Buyers Skipped Your Home

See more blogs:

Click here to read Does listing price matter?

Click here to read Why it’s so easy to sell your home for less than it is worth

Click here to read What stops perfect homes from selling

Click here to read How to sell a home that didn’t sell…without dropping the price

Click here to read Avoid this rule at your own risk

Click here to read Why this 20% rule matters to hard-to-sell homes

Click here to read Grabbing any buyer’s attention appeal to your target market

Click here to read Luxury home seller strategy sells homes for 15% more money

Click here to read Why home staging really matters

Click here to read Why buyers skipped your home

Click here to read Details win home sales

Click here to read Home buyers pick what homes to preview

Click here to read Why the pictures of your home can stop it from selling

Click here to read The 3 step formula I use to sell homes other agents can't sell

Click here to read Why every billionaire home sells

Click here to read Negotiation musts

Click here to read Simple negotiation ideas now that you know what mistakes to avoid, here is how to negotiate for the highest price possible

Click here to read https://www.expertofrealestate.com/blog/37/Why+Your+Dog+Wants+You+To++Hire+Me+To+Sell+Your+Home

Click here to read A big mistake that cost one home seller $36,000

Click here to read Read this before you sign a contract with a buyer

Click here to read How to find out exactly how much money you will receive on your sale

Click here to read Should you consider hiring real estate agent?

Blog author image

Oscar Vasquez

For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....

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