Why the Pictures of Your Home Can Stop It from Selling

Dated: July 3 2020

Views: 390

Why the Pictures of Your Home

Can Stop It from Selling

            Are you the victim of a common mistake that stops your home from selling? What else can you be going to ensure your home is going to sell?

            In this chapter, you’ll discover the biggest mistake agents make, a proven marketing secret, and how to “sweeten the deal” for buyers.

            These topics are crucial to selling your home, and quite honestly, most others are oblivious to these proven methods.

A common mistake most agents make

is not having professional pictures of the home!

 

            Most real estate agents don’t take the time or use the energy to get decent pictures. They will show up with their point and shoot approach, take a few shots and call it good.

            Professional pictures will make your home look much better. Photographers know what to do to make their subject look its absolute best.

            Whether it’s a cute puppy, a newly married couple, or a home for sale, professional pictures are a complete necessity in my book.

                                     You have to view your house from a buyer’s perspective.

If you owned the house in this picture, you may not notice the trees that dominate the photo, the bland coloring tint, or the really bad angle this was taken from.

            Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their absolute best.


                                                      For example, here’s a picture before and after touch up:

BEFORE


  

 

 

AFTER

Pictures sell your home.

It’s the first thing a buyer notices and it’s what keep them interested. Get professional pictures taken!

What can you do to sweeten

the deal for the buyer?

            Everyone is looking for a deal. This includes you, me, your mom, everyone. If people think they are getting a bargain, they are going to hear that little voice inside of their head saying, “do it, do it, don’t pass it up!”

            Marketers have been using this method for centuries, because it works. If you want to convince someone to buy your home, offer them something no one else is offering. Even if it’s something that seems insignificant to you, it may be the closing deal for the buyer.

            Take this example, an agent had been trying to sell a particular home for almost a year and was ready to give up. In fact, he had come very close to selling the house at one point, but the deal fell through.

            Getting people interested in the home was not a problem. Buyers were looking at a lot of homes in the neighborhood. This listing was even one of the nicer ones in that particular area. That was a problem.

            Yes, the house was nice, but so were a few other houses in the neighborhood and this house was priced above the others. The agent could not seem to close the deal on this house, because everyone would eventually turn their interest to one of those other homes.

                                         Luckily, he talked the owner into “sweeten the deal”.

He needed something that would make the house stand out. He needed an incentive to buy this house instead of the ones that were almost just as nice right down the street. Finally, the owner agreed to give it a try.

            The following week a new buyer came to look at the house. As usual, they planned to visit other houses in the area, after this one.

            So before they moved, the agent told them he had something special to share. Based on his agreement with the owner, he gave them something to consider. Told them the owner had agreed to pre-pay the entire first year of property taxes! That is a sweet deal in any sale.

                                The buyers came back later that day, and wanted to buy the house!

All it took was a little incentive to make one house stand out from other similar homes in the area.

            See the power of a good incentive? It doesn’t have to be much, and it doesn’t have to be a discount on property taxes. You could include free cleaning or lawn care or pest control services.

            The list goes on and on and the only thing stopping it is your creativity. Put yourself in your buyer’s shoes and ask yourself what kind of “deal” would you like to get when buying a home. Be ready before the first buyers come. If they show interest, it might be the right time to sweeten the deal with one of your incentives.

Click here to read The 3 Step Formula I Use to Sell Homes Other Agents Can’t Sell

See more blogs:

Click here to read Does listing price matter?

Click here to read Why it’s so easy to sell your home for less than it is worth

Click here to read What stops perfect homes from selling

Click here to read How to sell a home that didn’t sell…without dropping the price

Click here to read Avoid this rule at your own risk

Click here to read Why this 20% rule matters to hard-to-sell homes

Click here to read Grabbing any buyer’s attention appeal to your target market

Click here to read Luxury home seller strategy sells homes for 15% more money

Click here to read Why home staging really matters

Click here to read Why buyers skipped your home

Click here to read Details win home sales

Click here to read Home buyers pick what homes to preview

Click here to read Why the pictures of your home can stop it from selling

Click here to read The 3 step formula I use to sell homes other agents can't sell

Click here to read Why every billionaire home sells

Click here to read Negotiation musts

Click here to read Simple negotiation ideas now that you know what mistakes to avoid, here is how to negotiate for the highest price possible

Click here to read https://www.expertofrealestate.com/blog/37/Why+Your+Dog+Wants+You+To++Hire+Me+To+Sell+Your+Home

Click here to read A big mistake that cost one home seller $36,000

Click here to read Read this before you sign a contract with a buyer

Click here to read How to find out exactly how much money you will receive on your sale

Click here to read Should you consider hiring real estate agent?

Blog author image

Oscar Vasquez

For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....

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