The 3 Step Formula I Use to Sell Homes Other Agents Can’t Sell

Dated: July 3 2020

Views: 404

The 3 Step Formula

I Use to Sell Homes

Other Agents Can’t Sell

            These techniques will sell homes that other agents have failed to sell. You may realize it, but small details make a big difference!

                             Here is a small sample of homes another agent wasn’t able to sell.

                                 After applying these techniques, they all sold successfully:

·         Home was listed for over 11 months with two other agents. Neither of them could sell it. Listed and sold in 45 days using the strategies outlined here.

·         Home was up for sale for 6 months with another agent. Not much happened. A few showings had resulted in no offers. Listed and sold 3 months later.

·         Home was for sale for over 18 months with two other agents. Neither of them could sell it. Listed and sold 65 days later. The owners were thrilled.

·         There are countless more stories, just like these. (These are just a few examples that come to mind.)

3 basic things a good agent can do to succeed

where other agents have failed:

            #1. Improve the marketing. Take better pictures and write better descriptions. Perform an in depth “marketing analysis”. This helps identify marketing opportunities other agents have missed.

            #2. Solve any problems holding back the sale. Yes, sometimes a problem is holding the sale back. Here is an example:

Contrary to what most people think, price is not

always the reason that home doesn’t sell

            One sale was held back 12 months by a pending municipal lien. A little creative thinking and consultation with some experts on the subject solved the problem. That home sold a week after the problem was resolved, without dropping the price.

            Bottom Line: Good agents are problem solvers. Solve the problems and the home sells. Unfortunately, not all agents are good problem solvers.

#3. Improve the showing condition of the home. A “staged” home will sell for 10-15% more. A home in good showing condition (but not staged) can still sell for 1-10% more than an average listing.

Have you even wondered why foreclosures are a “bargain”? well, there is your answer. Some foreclosures are complete dumps. Others are dirty, stinky, and do not show well at all. The foreclosure that is in perfect condition is a rarity. (They rarely sell for a discount.)

So, why do so many people think that the only reason a home doesn’t sell is because it is “overpriced”?

It’s just the accepted wisdom in the marketplace

            This may seem absurd. After all . . . everyone wants a magic formula to solve all their problems. But, sometimes simple things can solve seemingly impossible problems.

            In fact, few people knew and taught “the basics” better than football coach Vince Lombardi. He is considered by many to be one of the greatest football coaches of all time.

            He started coaching the Green Bay Packers when they were consistently losing one game after another. He turned the team around and won 5 NFL Championships.

            Those familiar with Lombardi’s coaching tactics might assume that he was successful because he had complex strategies and completely unheard-of methods.

                                                              Actually, the opposite is true

            Vince Lombardi believed for the Green Bay Packers to become a great team, they would have to go back to the basics of the sport and relearn even the simplest aspects of the game.

            Is his first pre-season speech, he shocked every one of his new players. He stood in front of them, held up something in his hand, and announced, “Gentlemen, this is a football”.

            He then proceeded to revisit all of the basic rules of football, what the different lines on the field were for, etc.

Some might have thought he was going a little

overboard. His results proved them wrong.

            Lombardi led the Packers for five NFL Championships as well as two Super Bowl wins. His “back to basics” approach paid off, and the team got to enjoy its rewards.

The same philosophy should be used to sell your home

            You can bombard social media, list your home on every website imaginable, beg your friends to put up flyers on the notice board at work, and so on.

If you don’t start with the basics

everything else is just a waste of time

            Time is very valuable, so most people who are looking to buy a house will not waste even a second on a listing that hasn’t mastered the basics.

            If they have to ask questions like, “Why are all the photos so dark?” or “Is it a house or a condo? I can’t tell!” they’ll just move on to the next listing. The first impression has to be perfect. 

Even a great home cannot sell itself

without the proper marketing

            A great agent is needed to make sure that your home is being showcased in the best way possible.

            Just like Vince Lombardi knew that going back to basics would help his team, a qualified real estate agent will know the basics of marketing are crucial to selling your home.

            Every home has a base, and without that base, the whole structure could fall flat. A selling strategy for your home works the same way. Hurrying to post an ad for your home on your Facebook wall will do little good if it’s a rushed job that shows more of the neighbor’s garage than your beautiful front porch and garden.

A successful real estate agent knows that basic strategies

are the foundation of a marketing plan

to sell your house

            Give me a call and I’ll show you my strategies for marketing your home and finding the perfect buyer.

Click here to read Why Every Billionaire Home Sells? 

See more blogs:

Click here to read Does listing price matter?

Click here to read Why it’s so easy to sell your home for less than it is worth

Click here to read What stops perfect homes from selling

Click here to read How to sell a home that didn’t sell…without dropping the price

Click here to read Avoid this rule at your own risk

Click here to read Why this 20% rule matters to hard-to-sell homes

Click here to read Grabbing any buyer’s attention appeal to your target market

Click here to read Luxury home seller strategy sells homes for 15% more money

Click here to read Why home staging really matters

Click here to read Why buyers skipped your home

Click here to read Details win home sales

Click here to read Home buyers pick what homes to preview

Click here to read Why the pictures of your home can stop it from selling

Click here to read The 3 step formula I use to sell homes other agents can't sell

Click here to read Why every billionaire home sells

Click here to read Negotiation musts

Click here to read Simple negotiation ideas now that you know what mistakes to avoid, here is how to negotiate for the highest price possible

Click here to read

Click here to read A big mistake that cost one home seller $36,000

Click here to read Read this before you sign a contract with a buyer

Click here to read How to find out exactly how much money you will receive on your sale

Click here to read Should you consider hiring real estate agent?

Blog author image

Oscar Vasquez

For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....

Latest Blog Posts

Buyer & Seller Perks In Today's Market

Buyer & Seller Perks In Today's MarketRight now, the housing market is full of outstanding opportunities for both buyers and sellers. Whether you’re thinking of buying your first

Read More

Mortgage Assistance Options for Homeowners

Mortgage Assistance Options for HomeownersLearn how the coronavirus relief bill passed in March aims to help homeowners manage loan payments.If you think you’re going to be late on a mortgage

Read More

Home Prices What Happened In 2020

Home Prices What Happened In 2020? Will It Happen Again?The real estate market was on fire during the second half of 2020. Buyer demand was way up, and the supply of homes available for sale hit

Read More

3 Ways Home Equity Can Have a Major Impact on Your Life

3 Ways Home Equity Can Have a Major Impact on Your LifeThere have been a lot of headlines reporting on how homeowner equity (the difference between the current market value of your home and the

Read More