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Why Every Billionaire Home Sells?
Dated: May 11 2020
First, the Bad News. There is a good chance the buyer if your home will be a great negotiator.
If you don’t know anything about negotiating, you risk having them take advantage of you.
Now for the Good News. This book reveals how an average negotiator can avoid being taken advantage of by a better negotiator.
There are two things that determine
who wins a negotiation.
· The motivation of the people negotiating.
· The skill they have or do not have to negotiate.
Here is a story that plays out every day, all across America. This happens over and over again.
There is a good chance this could happen to you.
A seller is selling his home. He is an average negotiator. He is not that great. But he is not horrible either.
Unfortunately, he is a motivated seller.
· He has had the home on the market for 8 months.
· He has already relocated to another city.
· The home and upkeep have been stressing him out.
· He is super busy at work and doesn’t have the emotional energy to deal with another problem.
A buyer wants to buy his home. The buyer is highly motivated to buy this home because it is the perfect home for him. He has been looking for a home just like this for a long time and couldn’t find it.
Therefore, the buyer is highly motivated to buy this home. In fact, his wife is scared if they negotiate too hard, they will lose this house!
This buyer is an incredible negotiator.
He’s cool and collected. First, he gathers all the facts. He finds out the home hasn’t been shown in 2 months. Then, he finds out the seller has already moved.
He looks the seller up on Facebook and stumbles across a rather revealing Facebook post. The seller vented about real estate and how badly he wants to sell the house. Now, let’s ask ourselves a question.
Who do you think is going
to win this negotiation?
Yep. The buyer. Yes, both people are motivated. But one did a better job at negotiating. As a result, he wins! He buys the home for $43,000 less than the fair market value.
Don’t let this happen to you!
In the upcoming chapters, we’ll take a close look at negotiation. Take time to prepare and you’ll be ready for whatever comes along!
For the majority of people, the purchase or sale of a home is their largest single investment. My goal is to guide you successfully and easily through the contractual, investment and emotional decisio....
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